My wife subscribed to a scrapbooking supply newsletter from the site Two Peas in a Bucket. All started well unitl twopeasinabucket.com started to make a classic email marketing mistake, overmailing. Sending too much email is probably the quickest way to lose a customer forever. I understand that you want to sell products to your customers, but how many times must you invade our email box with the same message? If you have something relevant to say, I want to hear about it, but not sales pitch after sales pitch.
Now, to compound the marketing mistake made by Two Peas in a Bucket, they have also failed to comply with the CAN-SPAM law. We unsubscribed from the mailing on October 6th. I have included a screenshot (minus personal information) clearly showing us to be unsubscribed.
As you can see we are showing unsubscribed, but we have continued to receive email. In fact, we’ve received a lot of email.
What choice do we now have since Two Peas won’t honor our unsubscribe request? We have to start reporting these messages as Spam. What does that mean for Two Peas? The complaint rate at Yahoo starts going up. Since I have to report each and every message, it won’t take long for Two Peas mail to start going to the bulk folder. This isn’t a smart move for a company who has invested in an email marketing program, especially one with potential like this one.
- Stop sending tons of email to inactive users
- Honor the law (Unsubscribes)
- Is it worth chasing away potential customers to send an email every 3 days?
I’ll keep you posted on how it goes, and if we ever get off the list.