Two Peas In A Bucket Email Marketing Fail

Two Peas In A Bucket Email Marketing Fail
My wife subscribed to a scrapbooking supply newsletter from the site Two Peas in a Bucket.  All started well unitl twopeasinabucket.com started to make a classic email marketing mistake, overmailing.  Sending too much email is probably the quickest way to lose a customer forever.  I understand that you want to sell products to your customers, ...

Zulily Reads Someupside – Gets CAN-SPAM Compliant

Zulily Reads Someupside - Gets CAN-SPAM Compliant
Earlier this week I wrote about Zulily, a daily deal site for moms, babies, and kids.  I was referring to their email program and the fact that the unsubscribe mechanism was in violation of the CAN-SPAM Act of 2008.  I am happy to report that a couple of days later, Zulily made a change.  It’s ...