Deliverability Starts With A Foundation 2

Deliverability Starts With A Foundation
Deliverability, Deliverability, Deliverability.  We all want to get better email deliverability.  The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation.  The basic requirement for deliverability is compliance and infrastructure.  The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered.  It’s ...