Pogo.com Ramps Up the Spam Email

Pogo.com Ramps Up the Spam Email
Almost always when I write about receiving spam email something happens.  The company has someone who monitors social media channels or will see a Google alert.  Someone from the company will respond in some way to admit the mistake and to try and make things right.  They reach out because the reason most legit companies ...

Pogo – We’re No Longer in a Relationship 2

Pogo - We're No Longer in a Relationship
Transactional vs. Promotional.  Do you have a relationship with the customer?  When does your relationship with a customer end?  These are important questions for email marketers, and I believe the answers are changing very quickly.  Not realizing that the rules of the game have changed can cause quite an issue with a marketing program. I ...