Dial-Up Internet Still Exists? 2

Dial-Up Internet Still Exists?
Today I went to my actual mailbox.  You know, the one outside on the pole with the flag on the side.  In the mail was one of those coupon mailers.  I like to thumb through those for the stray restaurant coupon that we might use.  Normally they are just chock full of home siding, lawn ...

How To Do Transactional Email Right 2

How To Do Transactional Email Right
Transactional email.  These are two of the most powerful words that an email marketer can wield.  This is the good stuff.  Transactional messages done right are almost never reported as SPAM.  Recipients wait for these messages.  Recipients breathe a sigh of relief when they see this message come into the Inbox.  On the flip side, ...

Great Example of a Reengagement Email 1

Great Example of a Reengagement Email
Reengagement campaigns are one of those email marketing mysteries that almost always go unsolved.  How do we do it successfully?  We don’t know why people drop off, so it is difficult to know how to entice them back.  Sometimes called “winback” campaigns, these efforts are designed to do one thing:  bring back customers who are ...

Even Bad Email Marketing Has Upside

Even Bad Email Marketing Has Upside
HEY, DON’T YOU LOVE IT WHEN PEOPLE SHOUT AT YOU AT THE TOP OF THEIR LUNGS??????? Here’s an email we received last week reminding us of the upcoming birthday of a friend.  The email is awful.  Check out the subject line.  You guessed it, ALL CAPS.  Screaming at customers is a wonderfully effective marketing tactic.  ...