The Future Of Social Media – Part IV: Let’s Be Friends

What could possibly be next?  If you look at a typical Facebook news feed or Twitter stream, the riveting information you will find is staggering.  Here are some, ahem, interesting tweets: omg I so wish I was there!!! you ever cried off some chaka khan?? Enjoying the world of fantastic food at jack’s place!!! i hardly ever ...

Seth Godin Loves Upside 1

When I came up with the name “someupside” for my site, there were several reasons behind the name.  I love how in sports, people are always talking about a player’s upside potential.  It doesn’t matter how lazy or heartless the player actually appears, he’s always got the upside.  In my industry — email marketing — ...

Hayneedle Makes Positive Email Changes

Hayneedle Makes Positive Email Changes
In this space last week, I wrote an article entitled Porch Swings Gone Wild.  In the article, I talked about buying a porch swing from a company called porchswings.com.  I couldn’t be more happy with my swing, and the purchase process was wonderful.  The follow-up email marketing had me puzzled a bit.  I received quite ...

The Bill Is In The Mail, Newegg

The Bill Is In The Mail, Newegg
Here in this humble space, just about a month ago to the day, I wrote a piece about Newegg.com and their email marketing programs.  Newegg is a company that I really like doing business with.  It offers computers and electronics.  The subject of the article was the unfortunate title and focus of their email marketing newsletter.  The ...

Porch Swings Gone Wild

Porch Swings Gone Wild
This is the story of great branding gone wrong.  I often preach the importance of establishing a brand identity with your online customers.  Obviously this extends to all areas of marketing to consumers, but in the online and especially email/social world, it is critical.  Let’s do a quick review of why email branding and recognition is ...

Worth A Listen – thesixtyone.com

Worth A Listen - thesixtyone.com
Yesterday, I talked about embarking on a journey of social networking discovery.  My first stop is thesixtyone.com, a site that reached out and grabbed me.  thesixtyone is all about music.  It features new artists that haven’t yet hit the big time.  Rating systems allow music to be elevated depending on recommendations from users.  The concept sounds pretty standard, but the originality ...