The Future Of Social Media – Part II: The Consumer 1

In Part II of our discussion of the future of social media, I want to look at the medium from the point of view of the consumer.  I am someone who wants to buy something, communicate with a company, receive support, or just scream and yell about someone with which I have a business relationship.  ...

The Future Of Social Media – Part III: The Marketer 1

Today, we talk about the future of social media from the point of view of the marketer.  I’ll admit that this is my favorite area.  I have been directly involved with this part of the industry for more than 10 years, but I feel like I have always been keen on what it takes to push ...

All I Want For Christmas Is A Little QA 2

All I Want For Christmas Is A Little QA
There is a growing epidemic among us.  If you are someone who sends email for a living, you should be very afraid.  This seems to be the season of the botched email.  In my 10+ years in the online marketing world, I don’t remember seeing so many blatant mistakes.  I know what the problem is, ...

How Not To Use Email Marketing

How Not To Use Email Marketing
I received an atrocious email this week, one that epitomizes what bad email marketing is all about.  I’m going to make some generalizations here, but more often than not, the sender will fall into one of these buckets: Management heard email marketing is cheap, but it’s not important enough to dedicate any real money or ...

The Daily 12.02.09 Tiger Woods, Crazy Marriage, PETA Are Terrorists, Brangelina, And The AOL Enhanced Whielist

The Daily is a collection of links to articles, blurbs, etc. about Email Marketing, Deliverability, Social Media, technology, sports, and anything else that catches my eye on the Web. A couple updates their Facebook status FROM the altar.  The sanctity of marriage is hard at work. More Tiger Woods news, including a supposed recording.  Why get ...