Email Acquisition and Deliverability 1

I had an interesting experience this past weekend that had me thinking about the nuts and bolts process of email acquisition.  My wife and I were in a store that specialized in home furnishings.  She loves this store, and I can’t stand it.  I was playing the role of good husband though, and bit the ...

TheSixtyOne.com – Social, Customer Service, Brains = FAIL 5

This is a story of failure.  The sixtyone.com is a music site mashed up with a strong social element.  This was an everyday stop for me on the ol’ information super duper highway.  Every morning when I sat down to work, this was one of the first tabs I opened.  The music of great artists ...

Marketing Loyalty – Why I Heart American Airlines

I am once again a frequent customer of the friendly skies.  In 2008, I flew about 60,000 miles.  With the exception of one flight, they were all on American Airlines.  In 2009, the company I was working for basically imploded, and we quickly pretended to be “fiscally responsible” and cut travel.  I made 2 trips ...

The Email Entrance Strategy 3

I am going to tell a story today with a little bit of a twist on it.  Near my home is an upscale outdoor shopping mall.  It has all the usual suspects as tenants.  Pottery Barn, Apple, J Crew, Starbucks, and the list goes on and on.  In this center as in just about any ...

Sit On The Email Marketing Couch 2

Today’s edition of Dr. Senne and the Email Marketing Couch will focus on the most damaging force in the Email Marketing world, the “Spam Complaint.”  I think of all the things that I talk to senders about, spam complaints are the hardest to mentally process.  It is tough for senders to understand the thought process ...

What About Email Marketing Benchmarks? 3

What is a good open rate?  What kind of click thru rate should I get on an average email?  What is the average unsubscribe rate for a mailing?  What is the average open rate for the publishing industry?   These are all great questions that I am asked, and I see being asked across the ...