Dallas Cowboys Forget to Renew dallascowboys.com 3

Whoops! What else can you say.  Yesterday, when the Dallas Cowboys made even more international news than normal, here is what visitors to dallascowboys.com were greeted with as they tried to rejoice at the firing of Wade Phillips. I know it seems impossible, but it does happen.  Giant companies forget to renew their domains.  I ...

LeBron James Free Agency Announcement on Twitter? 1

LeBron James Free Agency Announcement on Twitter?
LeBron James has joined Twitter, and taken up residence at @kingjames.  This fact by itself in not really any kind of news.  There are no posts as of yet, and the account is not yet “confirmed” by Twitter.  The comments I’ve been reading are slanted toward the “who cares” neighborhood.  I don’t care about the ...

Just Kill TV Already 1

Television as we know it is dead.  I know it’s still around, and on occasion we try and pretend that television shows and networks are still relevant.  Television networks are nothing more than zombies wandering around looking for easy prey to devour.  In my life I have seen television go from the absolute apex of ...

When Email Is Too Much 2

I often talk about how important engagement is to the success of your email marketing program.  Today, we’re going to spend a little time talking about frequency.  Email marketing strategists very often have to deal with some preconceived notions about email.  Email is a relatively inexpensive proposition when compared with other advertising mediums.  The allure ...

Spam Numbers Are In – What Do They Mean? 2

Twitter spam is less than 1% of all messages.  Email spam runs about 9 out of every 10 messages.  Twitter spam is down from a high of 11% in August 2009, according to according to a blog written by Twitter’s chief scientist, Abdur Chowdhury.  New Scientist reports on the reach of email spam in this ...

Adding Email Marketing Addresses 2

I have been thinking and talking quite a bit about data hygiene the past few weeks, and I have probably been paying more attention than normal to data gathering practices.  This topic comes up so much when discussing new customer acquisition.  It’s great to go out and get new addresses, but at what expense?  You ...