Spam Numbers Are In – What Do They Mean? 2

Twitter spam is less than 1% of all messages.  Email spam runs about 9 out of every 10 messages.  Twitter spam is down from a high of 11% in August 2009, according to according to a blog written by Twitter’s chief scientist, Abdur Chowdhury.  New Scientist reports on the reach of email spam in this ...

10 Signs You Might Have a Deliverability Issue 2

From the home office in….  Oh yeah, my home office. 10.  The bounce code you get back from ISP’s just says “NO” 9.   The only response you get is from the FTC 8.   You measure open rate in 1/1000th of a percent 7.   Feedback Loop has become a Feedback Flood 6.   Your reputation score is ...

What About Email Marketing Benchmarks? 3

What is a good open rate?  What kind of click thru rate should I get on an average email?  What is the average unsubscribe rate for a mailing?  What is the average open rate for the publishing industry?   These are all great questions that I am asked, and I see being asked across the ...

Porch Swings Gone Wild

Porch Swings Gone Wild
This is the story of great branding gone wrong.  I often preach the importance of establishing a brand identity with your online customers.  Obviously this extends to all areas of marketing to consumers, but in the online and especially email/social world, it is critical.  Let’s do a quick review of why email branding and recognition is ...

BtoB Magazine Article

Image of BtoB Magazine Just noticed yesterday that I was published in BtoB Magazine. It is an article about “whitelisting” and how that process has changed, and what you should expect. Here’s a link to the article.  I wrote this article quite a while ago.  I wouldn’t say that things have changed since then, but ...

Mail.com email routed by AOL and not Outblaze 1

Image via CrunchBase There has been quite a bit of buzz the last few days regarding mail.com.  The speculation has been that AOL was handling the email routing of the mail.com domain rather than Outblaze.  This is confirmed by Return Path today in a post.  This is some pretty good news for email senders.  Outblaze ...