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I often talk about how important engagement is to the success of your email marketing program. Today, we’re going to spend a little time talking about frequency. Email marketing strategists very often have to deal with some preconceived notions about email. Email is a relatively inexpensive proposition when compared with other advertising mediums. The allure [...]
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I have been thinking and talking quite a bit about data hygiene the past few weeks, and I have probably been paying more attention than normal to data gathering practices. This topic comes up so much when discussing new customer acquisition. It’s great to go out and get new addresses, but at what expense? You [...]
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I ran across a great article tonight by David Meerman Scott on webinknow.com. David talks about an email he received from American Airlines. He is a super elite customer. His point is that the email he received just isn’t relevant. If you’ve talked to me for more than 30 seconds, you know how I feel [...]
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From the home office in…. Oh yeah, my home office. 10. The bounce code you get back from ISP’s just says “NO” 9. The only response you get is from the FTC 8. You measure open rate in 1/1000th of a percent 7. Feedback Loop has become a Feedback Flood 6. Your reputation score is [...]
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Today’s edition of Dr. Senne and the Email Marketing Couch will focus on the most damaging force in the Email Marketing world, the “Spam Complaint.” I think of all the things that I talk to senders about, spam complaints are the hardest to mentally process. It is tough for senders to understand the thought process [...]
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