Kroger Loses Email and Personal Information 1

Joining the long line of companies who don’t value customer security and privacy, Kroger has lost customers email addresses and names.  No big deal right, you could just expect a few spam messages in your email folder. This is why the “discount cards” that you have to produce to get even half way decent prices ...

Walgreens Email List Compromised 1

I received this email from Walgreens this week informing me that one of their email lists was lost and the requisite phishing email had been sent out to said list.  This continues a very disturbing trend.  I often wonder how something like this happens.  I always think the most likely culprit is an inside job.  ...

Woot Acquired By Amazon 1

This is why I love Woot and always have.  Woot was acquired by Amazon today in another (think Zappos) strong acquisition of a company that just gets what online business is all about.  You can never have too much customer service and creativity as part of your organization.  Read the letter from the CEO to ...

Having Fun Sending Email Marketing Messages 1

I have sent a LOT of email in my career.  I have pushed the button and been responsible for the team that has pushed the button.  I have consulted and advised clients on how often to push the button.  Billions of email messages have flown off into internets land at my direction.  There is actually ...

Deliverability Starts With A Foundation 2

Deliverability Starts With A Foundation
Deliverability, Deliverability, Deliverability.  We all want to get better email deliverability.  The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation.  The basic requirement for deliverability is compliance and infrastructure.  The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered.  It’s ...

Do you consider yourself an Email Marketing Professional? 4

As email has grown over the years, the role of Email “Teams” has evolved quite a bit.  When I first started sending email many years ago, I built very simple links only HTML with text versions of templates.  I sent them 1,000 at a time through a UNIX command screen.  The wisdom of the day ...