Hayneedle Makes Positive Email Changes

Hayneedle Makes Positive Email Changes
In this space last week, I wrote an article entitled Porch Swings Gone Wild.  In the article, I talked about buying a porch swing from a company called porchswings.com.  I couldn’t be more happy with my swing, and the purchase process was wonderful.  The follow-up email marketing had me puzzled a bit.  I received quite ...

Porch Swings Gone Wild

Porch Swings Gone Wild
This is the story of great branding gone wrong.  I often preach the importance of establishing a brand identity with your online customers.  Obviously this extends to all areas of marketing to consumers, but in the online and especially email/social world, it is critical.  Let’s do a quick review of why email branding and recognition is ...