Having Fun Sending Email Marketing Messages 1

I have sent a LOT of email in my career.  I have pushed the button and been responsible for the team that has pushed the button.  I have consulted and advised clients on how often to push the button.  Billions of email messages have flown off into internets land at my direction.  There is actually ...

Deliverability Starts With A Foundation 2

Deliverability Starts With A Foundation
Deliverability, Deliverability, Deliverability.  We all want to get better email deliverability.  The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation.  The basic requirement for deliverability is compliance and infrastructure.  The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered.  It’s ...

Do you consider yourself an Email Marketing Professional? 4

As email has grown over the years, the role of Email “Teams” has evolved quite a bit.  When I first started sending email many years ago, I built very simple links only HTML with text versions of templates.  I sent them 1,000 at a time through a UNIX command screen.  The wisdom of the day ...

Spam Numbers Are In – What Do They Mean? 2

Twitter spam is less than 1% of all messages.  Email spam runs about 9 out of every 10 messages.  Twitter spam is down from a high of 11% in August 2009, according to according to a blog written by Twitter’s chief scientist, Abdur Chowdhury.  New Scientist reports on the reach of email spam in this ...

Sit On The Email Marketing Couch 2

Today’s edition of Dr. Senne and the Email Marketing Couch will focus on the most damaging force in the Email Marketing world, the “Spam Complaint.”  I think of all the things that I talk to senders about, spam complaints are the hardest to mentally process.  It is tough for senders to understand the thought process ...

What About Email Marketing Benchmarks? 3

What is a good open rate?  What kind of click thru rate should I get on an average email?  What is the average unsubscribe rate for a mailing?  What is the average open rate for the publishing industry?   These are all great questions that I am asked, and I see being asked across the ...