Porch Swings Gone Wild

Porch Swings Gone Wild
This is the story of great branding gone wrong.  I often preach the importance of establishing a brand identity with your online customers.  Obviously this extends to all areas of marketing to consumers, but in the online and especially email/social world, it is critical.  Let’s do a quick review of why email branding and recognition is ...

Great Example of a Reengagement Email 1

Great Example of a Reengagement Email
Reengagement campaigns are one of those email marketing mysteries that almost always go unsolved.  How do we do it successfully?  We don’t know why people drop off, so it is difficult to know how to entice them back.  Sometimes called “winback” campaigns, these efforts are designed to do one thing:  bring back customers who are ...