The Bill Is In The Mail, Newegg

The Bill Is In The Mail, Newegg
Here in this humble space, just about a month ago to the day, I wrote a piece about Newegg.com and their email marketing programs.  Newegg is a company that I really like doing business with.  It offers computers and electronics.  The subject of the article was the unfortunate title and focus of their email marketing newsletter.  The ...

Porch Swings Gone Wild

Porch Swings Gone Wild
This is the story of great branding gone wrong.  I often preach the importance of establishing a brand identity with your online customers.  Obviously this extends to all areas of marketing to consumers, but in the online and especially email/social world, it is critical.  Let’s do a quick review of why email branding and recognition is ...

BtoB Magazine Article

Image of BtoB Magazine Just noticed yesterday that I was published in BtoB Magazine. It is an article about “whitelisting” and how that process has changed, and what you should expect. Here’s a link to the article.  I wrote this article quite a while ago.  I wouldn’t say that things have changed since then, but ...

Buy.com Email – Not A Fan

Buy.com Email - Not A Fan
This is an article I actually hate to write.  I like shopping at Buy.com.  I have always received great service, and the prices on things I have purchased have always been greatly reduced.  Buy.com has run social networking programs in the past that I have written about.  The programs were edgy and exciting.  So, I’ve ...

e-Blast Is Not A Good Name For An Email Newsletter 1

e-Blast Is Not A Good Name For An Email Newsletter
Blast, Blast, Blast.  What do I think of when someone blasts something at me?  That I had better duck out of the way?  That I’m about to get a blast from a shotgun with hundreds of individual pellets coming at me?  That I’m about to get hit with huge blast of water that’s going to leave me soaking ...

How To Do Transactional Email Right 2

How To Do Transactional Email Right
Transactional email.  These are two of the most powerful words that an email marketer can wield.  This is the good stuff.  Transactional messages done right are almost never reported as SPAM.  Recipients wait for these messages.  Recipients breathe a sigh of relief when they see this message come into the Inbox.  On the flip side, ...