How Not To Use Email Marketing

How Not To Use Email Marketing
I received an atrocious email this week, one that epitomizes what bad email marketing is all about.  I’m going to make some generalizations here, but more often than not, the sender will fall into one of these buckets: Management heard email marketing is cheap, but it’s not important enough to dedicate any real money or ...

The Daily 12.02.09 Tiger Woods, Crazy Marriage, PETA Are Terrorists, Brangelina, And The AOL Enhanced Whielist

The Daily is a collection of links to articles, blurbs, etc. about Email Marketing, Deliverability, Social Media, technology, sports, and anything else that catches my eye on the Web. A couple updates their Facebook status FROM the altar.  The sanctity of marriage is hard at work. More Tiger Woods news, including a supposed recording.  Why get ...

The Daily 12.01.09 AT&T’s Bad Service, NBC Sold, DKIM, Chrome OS Diet, And Loneliness

The Daily is a collection of links to articles, blurbs, etc. about Email Marketing, Deliverability, Social Media, technology, sports, and anything else that catches my eye on the Web. AT&T cellphone service ranks last in customer service.  I guess Apple should have done a bit more due diligence. The family of a deceased man who couldn’t ...

The Future Of Social Media – Part IV: Let’s Be Friends

What could possibly be next?  If you look at a typical Facebook news feed or Twitter stream, the riveting information you will find is staggering.  Here are some, ahem, interesting tweets: omg I so wish I was there!!! you ever cried off some chaka khan?? Enjoying the world of fantastic food at jack’s place!!! i hardly ever ...

Seth Godin Loves Upside 1

When I came up with the name “someupside” for my site, there were several reasons behind the name.  I love how in sports, people are always talking about a player’s upside potential.  It doesn’t matter how lazy or heartless the player actually appears, he’s always got the upside.  In my industry — email marketing — ...

Hayneedle Makes Positive Email Changes

Hayneedle Makes Positive Email Changes
In this space last week, I wrote an article entitled Porch Swings Gone Wild.  In the article, I talked about buying a porch swing from a company called porchswings.com.  I couldn’t be more happy with my swing, and the purchase process was wonderful.  The follow-up email marketing had me puzzled a bit.  I received quite ...