Email Acquisition and Deliverability 1

I had an interesting experience this past weekend that had me thinking about the nuts and bolts process of email acquisition.  My wife and I were in a store that specialized in home furnishings.  She loves this store, and I can’t stand it.  I was playing the role of good husband though, and bit the ...

10 Signs You Might Have a Deliverability Issue 2

From the home office in….  Oh yeah, my home office. 10.  The bounce code you get back from ISP’s just says “NO” 9.   The only response you get is from the FTC 8.   You measure open rate in 1/1000th of a percent 7.   Feedback Loop has become a Feedback Flood 6.   Your reputation score is ...

The Email Entrance Strategy 3

I am going to tell a story today with a little bit of a twist on it.  Near my home is an upscale outdoor shopping mall.  It has all the usual suspects as tenants.  Pottery Barn, Apple, J Crew, Starbucks, and the list goes on and on.  In this center as in just about any ...

Sit On The Email Marketing Couch 2

Today’s edition of Dr. Senne and the Email Marketing Couch will focus on the most damaging force in the Email Marketing world, the “Spam Complaint.”  I think of all the things that I talk to senders about, spam complaints are the hardest to mentally process.  It is tough for senders to understand the thought process ...

What About Email Marketing Benchmarks? 3

What is a good open rate?  What kind of click thru rate should I get on an average email?  What is the average unsubscribe rate for a mailing?  What is the average open rate for the publishing industry?   These are all great questions that I am asked, and I see being asked across the ...