e-Blast Is Not A Good Name For An Email Newsletter 1

e-Blast Is Not A Good Name For An Email Newsletter
Blast, Blast, Blast.  What do I think of when someone blasts something at me?  That I had better duck out of the way?  That I’m about to get a blast from a shotgun with hundreds of individual pellets coming at me?  That I’m about to get hit with huge blast of water that’s going to leave me soaking ...

How To Do Transactional Email Right 2

How To Do Transactional Email Right
Transactional email.  These are two of the most powerful words that an email marketer can wield.  This is the good stuff.  Transactional messages done right are almost never reported as SPAM.  Recipients wait for these messages.  Recipients breathe a sigh of relief when they see this message come into the Inbox.  On the flip side, ...

Mail.com email routed by AOL and not Outblaze 1

Image via CrunchBase There has been quite a bit of buzz the last few days regarding mail.com.  The speculation has been that AOL was handling the email routing of the mail.com domain rather than Outblaze.  This is confirmed by Return Path today in a post.  This is some pretty good news for email senders.  Outblaze ...

Great Example of a Reengagement Email 1

Great Example of a Reengagement Email
Reengagement campaigns are one of those email marketing mysteries that almost always go unsolved.  How do we do it successfully?  We don’t know why people drop off, so it is difficult to know how to entice them back.  Sometimes called “winback” campaigns, these efforts are designed to do one thing:  bring back customers who are ...

Even Bad Email Marketing Has Upside

Even Bad Email Marketing Has Upside
HEY, DON’T YOU LOVE IT WHEN PEOPLE SHOUT AT YOU AT THE TOP OF THEIR LUNGS??????? Here’s an email we received last week reminding us of the upcoming birthday of a friend.  The email is awful.  Check out the subject line.  You guessed it, ALL CAPS.  Screaming at customers is a wonderfully effective marketing tactic.  ...

I am NOT a Postmaster 3

I am NOT a Postmaster
Today I must vent.  I know there are others who are driven crazy by this misrepresentation.  I am an Email Deliverability expert.  I am not today, nor have I ever been, a Postmaster.  These are 2 different skill sets in direct opposition to each other.  Postmasters do one thing and Email Deliverability Specialists do another.  ...