Seth Godin Loves Upside 1

When I came up with the name “someupside” for my site, there were several reasons behind the name.  I love how in sports, people are always talking about a player’s upside potential.  It doesn’t matter how lazy or heartless the player actually appears, he’s always got the upside.  In my industry — email marketing — ...

Hayneedle Makes Positive Email Changes

Hayneedle Makes Positive Email Changes
In this space last week, I wrote an article entitled Porch Swings Gone Wild.  In the article, I talked about buying a porch swing from a company called porchswings.com.  I couldn’t be more happy with my swing, and the purchase process was wonderful.  The follow-up email marketing had me puzzled a bit.  I received quite ...

The Bill Is In The Mail, Newegg

The Bill Is In The Mail, Newegg
Here in this humble space, just about a month ago to the day, I wrote a piece about Newegg.com and their email marketing programs.  Newegg is a company that I really like doing business with.  It offers computers and electronics.  The subject of the article was the unfortunate title and focus of their email marketing newsletter.  The ...

Porch Swings Gone Wild

Porch Swings Gone Wild
This is the story of great branding gone wrong.  I often preach the importance of establishing a brand identity with your online customers.  Obviously this extends to all areas of marketing to consumers, but in the online and especially email/social world, it is critical.  Let’s do a quick review of why email branding and recognition is ...

BtoB Magazine Article

Image of BtoB Magazine Just noticed yesterday that I was published in BtoB Magazine. It is an article about “whitelisting” and how that process has changed, and what you should expect. Here’s a link to the article.  I wrote this article quite a while ago.  I wouldn’t say that things have changed since then, but ...

Buy.com Email – Not A Fan

Buy.com Email - Not A Fan
This is an article I actually hate to write.  I like shopping at Buy.com.  I have always received great service, and the prices on things I have purchased have always been greatly reduced.  Buy.com has run social networking programs in the past that I have written about.  The programs were edgy and exciting.  So, I’ve ...