The Future Of Social Media – Part III: The Marketer 1

Today, we talk about the future of social media from the point of view of the marketer.  I’ll admit that this is my favorite area.  I have been directly involved with this part of the industry for more than 10 years, but I feel like I have always been keen on what it takes to push ...

The Future Of Social Media – Part I: Introduction 3

I’ve been thinking quite a bit about social networking and social media over the past few weeks.  I feel like it is time to write a position paper of sorts.  I want to get my feelings about the future of the medium down on paper, in official ink.  I talked about my social networking quest ...

All I Want For Christmas Is A Little QA 2

All I Want For Christmas Is A Little QA
There is a growing epidemic among us.  If you are someone who sends email for a living, you should be very afraid.  This seems to be the season of the botched email.  In my 10+ years in the online marketing world, I don’t remember seeing so many blatant mistakes.  I know what the problem is, ...

How Not To Use Email Marketing

How Not To Use Email Marketing
I received an atrocious email this week, one that epitomizes what bad email marketing is all about.  I’m going to make some generalizations here, but more often than not, the sender will fall into one of these buckets: Management heard email marketing is cheap, but it’s not important enough to dedicate any real money or ...

The Daily 12.01.09 AT&T’s Bad Service, NBC Sold, DKIM, Chrome OS Diet, And Loneliness

The Daily is a collection of links to articles, blurbs, etc. about Email Marketing, Deliverability, Social Media, technology, sports, and anything else that catches my eye on the Web. AT&T cellphone service ranks last in customer service.  I guess Apple should have done a bit more due diligence. The family of a deceased man who couldn’t ...

The Future Of Social Media – Part IV: Let’s Be Friends

What could possibly be next?  If you look at a typical Facebook news feed or Twitter stream, the riveting information you will find is staggering.  Here are some, ahem, interesting tweets: omg I so wish I was there!!! you ever cried off some chaka khan?? Enjoying the world of fantastic food at jack’s place!!! i hardly ever ...