Deliverability Starts With A Foundation 2

Deliverability Starts With A Foundation
Deliverability, Deliverability, Deliverability.  We all want to get better email deliverability.  The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation.  The basic requirement for deliverability is compliance and infrastructure.  The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered.  It’s ...

Do you consider yourself an Email Marketing Professional? 4

As email has grown over the years, the role of Email “Teams” has evolved quite a bit.  When I first started sending email many years ago, I built very simple links only HTML with text versions of templates.  I sent them 1,000 at a time through a UNIX command screen.  The wisdom of the day ...

Spam Numbers Are In – What Do They Mean? 2

Twitter spam is less than 1% of all messages.  Email spam runs about 9 out of every 10 messages.  Twitter spam is down from a high of 11% in August 2009, according to according to a blog written by Twitter’s chief scientist, Abdur Chowdhury.  New Scientist reports on the reach of email spam in this ...

Adding Email Marketing Addresses 2

I have been thinking and talking quite a bit about data hygiene the past few weeks, and I have probably been paying more attention than normal to data gathering practices.  This topic comes up so much when discussing new customer acquisition.  It’s great to go out and get new addresses, but at what expense?  You ...

An Email Consumer Point of View 2

I ran across a great article tonight by David Meerman Scott on webinknow.com.  David talks about an email he received from American Airlines.  He is a super elite customer.  His point is that the email he received just isn’t relevant.  If you’ve talked to me for more than 30 seconds, you know how I feel ...

Email Acquisition and Deliverability 1

I had an interesting experience this past weekend that had me thinking about the nuts and bolts process of email acquisition.  My wife and I were in a store that specialized in home furnishings.  She loves this store, and I can’t stand it.  I was playing the role of good husband though, and bit the ...