Posts tagged as:

Deliverability

When Email Is Too Much

by Kevin Senne on April 5, 2010 · 2 comments

I often talk about how important engagement is to the success of your email marketing program.  Today, we’re going to spend a little time talking about frequency.  Email marketing strategists very often have to deal with some preconceived notions about email.  Email is a relatively inexpensive proposition when compared with other advertising mediums.  The allure [...]

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Spam Numbers Are In – What Do They Mean?

by Kevin Senne on March 29, 2010 · 2 comments

Twitter spam is less than 1% of all messages.  Email spam runs about 9 out of every 10 messages.  Twitter spam is down from a high of 11% in August 2009, according to according to a blog written by Twitter’s chief scientist, Abdur Chowdhury.  New Scientist reports on the reach of email spam in this [...]

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Adding Email Marketing Addresses

by Kevin Senne on March 25, 2010 · 2 comments

I have been thinking and talking quite a bit about data hygiene the past few weeks, and I have probably been paying more attention than normal to data gathering practices.  This topic comes up so much when discussing new customer acquisition.  It’s great to go out and get new addresses, but at what expense?  You [...]

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Email Acquisition and Deliverability

by Kevin Senne on March 5, 2010 · 1 comment

I had an interesting experience this past weekend that had me thinking about the nuts and bolts process of email acquisition.  My wife and I were in a store that specialized in home furnishings.  She loves this store, and I can’t stand it.  I was playing the role of good husband though, and bit the [...]

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10 Signs You Might Have a Deliverability Issue

by Kevin Senne on February 15, 2010 · 2 comments

From the home office in….  Oh yeah, my home office. 10.  The bounce code you get back from ISP’s just says “NO” 9.   The only response you get is from the FTC 8.   You measure open rate in 1/1000th of a percent 7.   Feedback Loop has become a Feedback Flood 6.   Your reputation score is [...]

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The Email Entrance Strategy

by Kevin Senne on January 31, 2010 · 3 comments

I am going to tell a story today with a little bit of a twist on it.  Near my home is an upscale outdoor shopping mall.  It has all the usual suspects as tenants.  Pottery Barn, Apple, J Crew, Starbucks, and the list goes on and on.  In this center as in just about any [...]

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