Smart Email Marketing From Amazon

Smart Email Marketing From Amazon
I received an email from Amazon last week that impressed me quite a bit.  This is the type of email that you don’t often see, but should be utilized  much more.  I am subscribed to the Amazon Local series, but I never open them.  I am probably burned out from the other 75 daily deals ...

Zulily Violates the CAN-SPAM Act of 2008 1

Zulily Violates the CAN-SPAM Act of 2008
I receive email from Zulily which is another of the millions of “daily deal” sites that are out there.  Zulily specializes in baby and kids clothes and accessories.  I signed up because we have a couple of friends and relatives with little ones, and it seemed like I might be able to pass them a ...

Fotopedia SPAM Update 1

I received some suspicious email from Fotopedia this week.  I wrote about it yesterday.  Here’s the short version of the events.  I am signed up for Fotopedia (a visual online encyclopedia with user generated content) with a unique email address.  I received an email last night from some folks at Fotopedia explaining the situation.  We’ve ...

Having Fun Sending Email Marketing Messages 1

I have sent a LOT of email in my career.  I have pushed the button and been responsible for the team that has pushed the button.  I have consulted and advised clients on how often to push the button.  Billions of email messages have flown off into internets land at my direction.  There is actually ...

Deliverability Starts With A Foundation 2

Deliverability Starts With A Foundation
Deliverability, Deliverability, Deliverability.  We all want to get better email deliverability.  The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation.  The basic requirement for deliverability is compliance and infrastructure.  The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered.  It’s ...

Do you consider yourself an Email Marketing Professional? 4

As email has grown over the years, the role of Email “Teams” has evolved quite a bit.  When I first started sending email many years ago, I built very simple links only HTML with text versions of templates.  I sent them 1,000 at a time through a UNIX command screen.  The wisdom of the day ...