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I received an email from Amazon last week that impressed me quite a bit. This is the type of email that you don’t often see, but should be utilized much more. I am subscribed to the Amazon Local series, but I never open them. I am probably burned out from the other 75 daily deals [...]
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I receive email from Zulily which is another of the millions of “daily deal” sites that are out there. Zulily specializes in baby and kids clothes and accessories. I signed up because we have a couple of friends and relatives with little ones, and it seemed like I might be able to pass them a [...]
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I received some suspicious email from Fotopedia this week. I wrote about it yesterday. Here’s the short version of the events. I am signed up for Fotopedia (a visual online encyclopedia with user generated content) with a unique email address. I received an email last night from some folks at Fotopedia explaining the situation. We’ve [...]
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I have sent a LOT of email in my career. I have pushed the button and been responsible for the team that has pushed the button. I have consulted and advised clients on how often to push the button. Billions of email messages have flown off into internets land at my direction. There is actually [...]
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Deliverability, Deliverability, Deliverability. We all want to get better email deliverability. The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation. The basic requirement for deliverability is compliance and infrastructure. The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered. It’s [...]
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As email has grown over the years, the role of Email “Teams” has evolved quite a bit. When I first started sending email many years ago, I built very simple links only HTML with text versions of templates. I sent them 1,000 at a time through a UNIX command screen. The wisdom of the day [...]
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