A Candidate For Dodoness 1

I love any reference to the dodo bird.  I will take any opportunity to insert Gone the way of the dodo into any conversation where I get the chance.  It’s funny to me that the dodo bird has somehow become the international symbol ‘for you are screwed.’  I mean really, why the dodo?  Why not ...

The Bill Is In The Mail, Newegg

The Bill Is In The Mail, Newegg
Here in this humble space, just about a month ago to the day, I wrote a piece about Newegg.com and their email marketing programs.  Newegg is a company that I really like doing business with.  It offers computers and electronics.  The subject of the article was the unfortunate title and focus of their email marketing newsletter.  The ...

e-Blast Is Not A Good Name For An Email Newsletter 1

e-Blast Is Not A Good Name For An Email Newsletter
Blast, Blast, Blast.  What do I think of when someone blasts something at me?  That I had better duck out of the way?  That I’m about to get a blast from a shotgun with hundreds of individual pellets coming at me?  That I’m about to get hit with huge blast of water that’s going to leave me soaking ...

How To Do Transactional Email Right 2

How To Do Transactional Email Right
Transactional email.  These are two of the most powerful words that an email marketer can wield.  This is the good stuff.  Transactional messages done right are almost never reported as SPAM.  Recipients wait for these messages.  Recipients breathe a sigh of relief when they see this message come into the Inbox.  On the flip side, ...

Xbox 360 Love

I wrote a post a couple of weeks ago telling you guys about the death of another Xbox 360.  I promised an update on the resolution of my “Red Rings of Death” problem with my console.  I have some great customer service to report.  Here’s the running diary. 1.  Registered my console on the Microsoft ...

I Like Twitter

I Like Twitter
Twitter, Twitter, Twitter.  Sometimes it seems like Twitter is everywhere.  You can’t watch a newscast, a talk show, listen to the radio, or read a newspaper without being bombarded with requests to follow someone on Twitter.  You can’t be a celebrity anymore unless you have two or three million Twitter followers.  What kind of freaky ...