@Pogo is not Going to Stop the Spam 2

@Pogo is not Going to Stop the Spam
When we last left our Pogo spam adventure, I was unsubscribing for the third time.  I documented and took screenshots of that action here.  Yesterday, I received another email.  I guess the 3rd unsubscribe didn’t take either. I am now resigned to the fact that Pogo and Electronic Arts are in violation of the CAN-SPAM ...

Two Peas In A Bucket Email Marketing Fail

Two Peas In A Bucket Email Marketing Fail
My wife subscribed to a scrapbooking supply newsletter from the site Two Peas in a Bucket.  All started well unitl twopeasinabucket.com started to make a classic email marketing mistake, overmailing.  Sending too much email is probably the quickest way to lose a customer forever.  I understand that you want to sell products to your customers, ...

Zulily Reads Someupside – Gets CAN-SPAM Compliant

Zulily Reads Someupside - Gets CAN-SPAM Compliant
Earlier this week I wrote about Zulily, a daily deal site for moms, babies, and kids.  I was referring to their email program and the fact that the unsubscribe mechanism was in violation of the CAN-SPAM Act of 2008.  I am happy to report that a couple of days later, Zulily made a change.  It’s ...

Zulily Violates the CAN-SPAM Act of 2008 1

Zulily Violates the CAN-SPAM Act of 2008
I receive email from Zulily which is another of the millions of “daily deal” sites that are out there.  Zulily specializes in baby and kids clothes and accessories.  I signed up because we have a couple of friends and relatives with little ones, and it seemed like I might be able to pass them a ...

Deliverability Starts With A Foundation 2

Deliverability Starts With A Foundation
Deliverability, Deliverability, Deliverability.  We all want to get better email deliverability.  The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation.  The basic requirement for deliverability is compliance and infrastructure.  The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered.  It’s ...

How Not To Use Email Marketing

How Not To Use Email Marketing
I received an atrocious email this week, one that epitomizes what bad email marketing is all about.  I’m going to make some generalizations here, but more often than not, the sender will fall into one of these buckets: Management heard email marketing is cheap, but it’s not important enough to dedicate any real money or ...