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Hyatt is making changes to their Gold Passport program. In this supposed tough travel market where airlines can’t fill seats, and hotels can’t fill rooms, loyalty programs continue to take hit after hit. Hyatt has “shifted” hotels across categories and added a new and more expensive 6th category. Hyatt tells us they have moved 65 [...]
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I have sent a LOT of email in my career. I have pushed the button and been responsible for the team that has pushed the button. I have consulted and advised clients on how often to push the button. Billions of email messages have flown off into internets land at my direction. There is actually [...]
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Spirit Airlines announced this week that they would be the first major U.S. airline to charge passengers for carry-on luggage. The fees will range from $20-$45 depending on status and when in the process that the “luggage” reservation is paid. Travelers will be anxiously watching the results of this one. I suppose that if by [...]
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As email has grown over the years, the role of Email “Teams” has evolved quite a bit. When I first started sending email many years ago, I built very simple links only HTML with text versions of templates. I sent them 1,000 at a time through a UNIX command screen. The wisdom of the day [...]
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I often talk about how important engagement is to the success of your email marketing program. Today, we’re going to spend a little time talking about frequency. Email marketing strategists very often have to deal with some preconceived notions about email. Email is a relatively inexpensive proposition when compared with other advertising mediums. The allure [...]
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