I was the victim of a spam attack last week. Seizethedeal.com decided to send me email that I never signed up for. I contacted support and was given some pretty lame excuses. This is a great example of how someone tries to build a business through email marketing by ignoring all best practices. There’s a lot to learn from these mistakes.
Seize the Deal is basically a carbon copy of groupon.com. I had never heard of the site before, so I was curious when this email popped into my box.
I sent an email to the support address at Seize the Deal. I asked the following:
I want to know how got my email address. I did not sign-up for this email and do not have an account. Provide me the date of sign-up including timestamp and IP address or the source of your email acquisition.
Here is the answer I received.
Here in Dallas we are partnered with Pegasus News, which is where your email address was acquired from.
I am happy to unsubscribe you from our Seize the Deal mailing list.
Digital Operations Manager
Seize the Deal
I pushed a bit more, informing Lindsay that I had not subscribed to anything from Seize the Deal and this was spam. Pushed a bit, I received this response.
I should clarify a little more, Pegasus News and Seize the Deal are actually the same company. We are all under the same umbrella of PanLocal Media, LLC. Sorry for the confusion with this but because we are the same company, we are not in violation of the law.
There it is. Instead of doing the right thing and promoting the site in the weekly Pegasus Newsletter that I am subscribed to already, they went the unsavory spammy route. There’s no question this is spam. I suppose it is desperation that pushes companies to do things like this. This is not the way to build an audience. Good luck from the spam folder.