Product Placement is Out of Control

I understand that product placement in movies and TV shows (and everywhere else) is the reality of our world.  This disturbing development takes this just a little too far.  Here’s an episode of How I Met Your Mother from 2007 with a magazine in the background with an ad for the new Kevin James Zookeeper movie.  Retro product placement?  This is just too much for me.  Where will we draw the line?

It’s bad enough that every current television show and movie shoves brand names in your face. Now, networks are digitally inserting new products into old television shows.

Consumerist spotted a magazine emblazoned with an advertisement for the new Kevin James movie Zoo Keeper in a rerun of a 2007 episode of How I Met Your Mother. A movie from 2011 in a 2007 television show! How’d they do it? Turns out there were no books in the original shot. So, look for reruns of M*A*S*H where they log onto Google Plus to check in with their families back in the U.S. while chugging a refreshing Vita Coco coconut water.

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