I have been spammed by Palm. I have no way to make it stop. Palm not only sends out Spam email, but they choose to ignore CAN-SPAM. Yes, this is one of those columns.
I hate writing these. You will never meet a bigger defender for email senders’ rights. That’s a rarity these days among those talking about Email Marketing. The recent trend is to tell people all the reasons why they shouldn’t send email. As a sender, you should deliver the messages your subscribers want. Best practices are only what is best for you and your audience; ignore the rest of the noise out there. That being said, I hate it when I have to write one of these columns. Spammers like Palm ruin Email Marketing for the rest of us.
The Palm Spam started about a week ago. I received an email at my primary address, welcoming me to Palm ownership. That’s nice and all, but I didn’t buy a Palm and never gave them my address. I gave them the benefit of doubt; someone could have made a mistake entering their email address. I looked for the unsubscribe link…uh oh. There was no way for me to remove myself from mailings. Certainly no double opt-in, but that’s forgivable. I was willing to go a step further with the benefit of doubt. There is the argument that you could call that first email a transactional email that was driven by the sign-up. In that case, you don’t legally have to include any CAN-SPAM required information. It’s a bad idea because of this possible scenario, but I would listen to the argument.
Today, I received confirmation this was not the case of a one-time email. I received a New Pre Owners – Tips email. There is no way to unsubscribe; there is only a link to sign-up for new newsletters. The link has no options for getting off this list. I reported the first message as Spam and still received email more than a week later. This tells me Palm isn’t paying attention to their Feedback Loops. That means they don’t care about the wishes of customers, as far as I am concerned.
Shame on you, Palm. You should know better. You make it hard for people like me to defend people like you.