The news came out this week that YouTube would begin charging for certain channels. I understand the move from a business perspective, even though I think it will fail. The thing that bothered me about this announcement, is this is a business based on stealing others intellectual property. There’s not much on YouTube that isn’t stolen from somewhere. The only real difference in the content is if the holder decides the exposure is worth this theft.
How many albums are not sold because the kids get all their music from YouTube? How many TV shows and web only content show up for free on YouTube. The burden falls on the artists to somehow police the millions of videos themselves. It’s a confusing problem that Pinterest will soon be facing. I just feel funny about this whole thing. Has YouTube conditioned their users to free content to the point that there’s no way anyone is going to pay? I think that will be how this plays out.
SAN BRUNO — Google-owned YouTube, which is seen by 1 billion unique viewers each month, could start charging subscriptions this week for some entertainment and music channels and programming aimed at children.
While the majority of YouTube videos will remain free, some YouTube partners want to experiment with new sources of revenue by charging subscriptions that will cost as little as $1.99 per month, according to published reports based on anonymous sources.
A YouTube official told this newspaper that, “We have nothing to announce at this time, but we’re looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our partners with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”