Even Bad Email Marketing Has Upside

Even Bad Email Marketing Has Upside
HEY, DON’T YOU LOVE IT WHEN PEOPLE SHOUT AT YOU AT THE TOP OF THEIR LUNGS??????? Here’s an email we received last week reminding us of the upcoming birthday of a friend.  The email is awful.  Check out the subject line.  You guessed it, ALL CAPS.  Screaming at customers is a wonderfully effective marketing tactic.  ...

Words, Words, Words

Communication.  You can read a thousand books, attend seminars, or sit in HR classes learning ways to “effectively” communicate in the workplace.  As someone who spans multiple disciplines which are all about communication, I believe that most communication failures come down to a simple concept:  words, words, words. You say toemaytoe and I say toemahtoe.  ...

I am NOT a Postmaster 3

I am NOT a Postmaster
Today I must vent.  I know there are others who are driven crazy by this misrepresentation.  I am an Email Deliverability expert.  I am not today, nor have I ever been, a Postmaster.  These are 2 different skill sets in direct opposition to each other.  Postmasters do one thing and Email Deliverability Specialists do another.  ...

My Marketing (Shoe) Addiction

I have to confess, I have a disease.  I am addicted to Nike shoes.  This isn’t an easy thing to talk about, but I have heard that admitting the problem is your first step.  I have loved Nike shoes since I was about 12.  It started in 1984, with the first release of  the “Air ...

Poland Marks 70 Years Since Start of World War II

httpv://www.youtube.com/watch?v=cwwvP5JhYQo Poland marks the 70 year mark since the beginning of World War II.  As a historian, I’ve always believed this was the defining event of human history.  The best of people and the most evil part of our nature was on display for six long years.  So many things about our world changed forever, ...

Xbox 360 Blow’d up Again

Image via Wikipedia I am going to complain about the second death of an Xbox 360 console in less than 2 years.  I am not a hardcore gamer.  In fact, other than Battlefield Bad Company, I would probably be embarrassed to disclose the games I play.  (Viva Pinata and the sequel both rock, in case ...