Staples – Ugliest Email Ever?

Staples - Ugliest Email Ever?
I freely admit I am pretty picky when it comes to email marketing.  That does not however mean that each and every email that hits my inbox (or spam/bulk folder) should be a work of art.  I actually sometimes miss the days when email was small and to the point.  These days with broadband being ...

Pogo.com Ramps Up the Spam Email

Pogo.com Ramps Up the Spam Email
Almost always when I write about receiving spam email something happens.  The company has someone who monitors social media channels or will see a Google alert.  Someone from the company will respond in some way to admit the mistake and to try and make things right.  They reach out because the reason most legit companies ...

McKayla Maroney Meme Tackles Email Deliverability

McKayla Maroney Meme Tackles Email Deliverability
My contribution to the very funny McKayla Maroney meme craze. So what if you can deliver email to Hotmail?

Pogo and Electronic Arts are Offically Spamming Me

Pogo and Electronic Arts are Offically Spamming Me
I tried to be nice.  I have now unsubscribed from Pogo email 3 times.  This seems to have no effect, because I keep receiving email from Pogo. This is Spam.  This is a violation of the CAN-SPAM Act.  Stop it already. These are reasons why people don’t like email marketing.  This is not good business.  ...

Pogo – We’re No Longer in a Relationship 2

Pogo - We're No Longer in a Relationship
Transactional vs. Promotional.  Do you have a relationship with the customer?  When does your relationship with a customer end?  These are important questions for email marketers, and I believe the answers are changing very quickly.  Not realizing that the rules of the game have changed can cause quite an issue with a marketing program. I ...

The Dallas Mavericks Window is Closed

The Dallas Mavericks Window is Closed
Tonight, the Dirk Nowitzki era with the Dallas Mavericks came to a close.  It wasn’t a bad run at all.  The Mavs have been competitive for more than a decade.  They caught lightning in a bottle and won a championship, so you can’t be too sad about the end.  Mark Cuban bet the farm on ...