Twitter, Twitter, Twitter. Sometimes it seems like Twitter is everywhere. You can’t watch a newscast, a , listen to the radio, or read a newspaper without being bombarded with requests to follow someone on Twitter. You can’t be a celebrity anymore unless you have two or three million Twitter followers. What kind of freaky alternate universe would appoint Ashton freaking Kutcher as the leader?
I think we’re starting to hear some Twitter backlash, unfortunately. I’ve read studies recently discussing the fact that young people don’t use Twitter. I’ve read articles from people I admire in the industry talking about the reasons they won’t use Twitter. I am going to come clean today. I LOVE TWITTER! I’ll say it again just in case you missed it. I LOVE TWITTER!
I’m going to try and make a pro-Twitter argument that makes some sense. First, here are my requirements/uses for Twitter.
- Primarily business – I am not and have never been a “chat guy”
- The ability to search for specific information
- Posting has to be quick and flexible
- The ability to promote things I am working on
- Tracking ability to monetize
- I want to learn what my competition, friends, and talking heads are working on
Now that we know what we need, here are some things I don’t want/need.
- Random gibberish
- I don’t care what you ate for dinner, or what time you’re going to bed
- To be required to do specific things, like use a standard interface
That brings me to my use of Twitter, and how I can put a laser target on my usage. I have a great Twitter toolkit. Yeah, I said it. I have a great Twitter toolkit. I’ll go into more detail in later posts about the tools I like and use the most. I believe this to be the biggest key to long-term success for Twitter. The ability to use external tools to mine the data you need and want from Twitter is the reason it works. I never go to the Twitter homepage, or look at the raw feeds. I could care less what the vast majority of people are “doing.” I do have an interest in a smaller set of that Twitterverse.
- I monitor a small set of “friends” who I have pre-screened
- I search for very specific topics and terms
- I can answer questions directly
- I can intercept frustration before it becomes a bigger problem
- I know what Ashton freaking Kutcher had for breakfast
Are you over Twitter? Have you still not tried it? I’m looking forward to sharing my Twitter playbook with you all.