Great news for my Sirius/XM subscription this morning. Howard Stern announced that he has signed a new 5-year contract to stay with the company. Interesting tidbit that Stern content will be available on mobile devices for the first time. As we discussed before, this could very well be the future of radio. Not surprised that Stern is the leading edge.
Good times continue to roll on Howard 100 and Howard 101!
NEW YORK (Reuters) – Howard Stern will be shocking Sirius XM Radio Inc listeners for at least five more years, news that pushed the satellite radio company’s shares up more than 6 percent.
Under a new contract announced on Thursday, Stern will be broadcasting until December 31, 2015, and the shock jock’s content will be available for the first time on mobile devices, Sirius XM said in a statement.
Stern’s previous five-year, $500 million contract with Sirius XM Radio expires this month, and investors had been concerned that subscribers would abandon the service if he were to move on.
One estimate says Stern brought 1.2 million subscribers aboard when he joined the service, which now reaches 20 million.
No other terms of the new contract were disclosed.