Facebook Limits Landing Tabs 7

Facebook continues on a march to destroy itself from within.  The latest shot in the foot  is a new change requiring fan Pages to be “authenticated” before having a custom landing page.  To be authenticated a page must have 10,000 (yep 10,000) fans or work with an ads account representative.  Ten thousand fans is a substantial number, so much for the small businesses trying to build a fan following.

If you don’t know what a Facebook Landing Tab is, here’s a great example.  The “wine guy” Gary Vaynerchuk has a great customized page for his guests to land on.

 

 

 

 

 

 

 

 

 

 

 

 

The best part about this is the way Facebook notified developers.  In response to a question on the Platform Developer Forum, Matt Trainer posted this:

Hello all,

We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info. To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. If you are already working with an account representative, please contact that representative to begin the authentication process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.

Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab.  Unfortunately, this currently will not work with “Fan”  ads.

Thanks,
Matt Trainer


Facebook Developer Network Team

What’s next?  You don’t seem to care about privacy or small businesses.  Maybe ban grandmothers from viewing the profiles of their grandchildren?

7 thoughts on “Facebook Limits Landing Tabs

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  3. Reply Neetish May 20,2010 1:44 am

    What a weird move, so only pages about nonsensical stuff like “i remember my childhood crush” are going to be verified apart from extremely large brands

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  5. Reply robinteractive May 20,2010 10:05 am

    Why? My guess is to limit spam.

    Consider this. Long explanation, but one possible reason Facebook is doing this is to protect their system from being used for spam and to protect end users from malware:

    Web mail services have some pressure to deliver Facebook notification e-mails without moving them to the spam filter. The largest Web mail service, Hotmail, essentially whitelists Facebook messages, according to this post: http://www.allfacebook.com/2010/05/how-microsoft-failed-to-acquire-facebook-for-over-15-billion/

    If someone can hack Facebook accounts and use those accounts to suggest Facebook pages to friends of that account, those message notifications land in the real (outside Facebook) inbox of those friends with less likelihood of spam filtering.

    Those messages are socially engineered to look legit and get people to click through. When that click-thru is to a Facebook page with a Facebook url, it doesn’t look very suspicious. And when the landing page can be set to any tab, bad things can happen. In the ones I’ve received the last couple days, the Facebook page has automatically redirected me to a malware-loading site in two instances, and in the other simply had a landing page encouraging me to click through to such a site.

    This *might* be the reason for Facebook’s change re: landing tabs for pages.

    Of course, revenue is likely also a factor: more Facebook advertising.

  6. Reply Kevin Senne May 20,2010 10:19 am

    Great points. I don’t really have an issue with FB putting limits around things. The way this was announced and the ongoing lack of respect for the community is mind blowing. Just seems like a people driven entity would somehow be better at involving people.

  7. Reply robinteractive May 20,2010 11:02 am

    Re: the malware problem, seems like they could put in some sort of scanning schedule for new pages in particular, or newly-created page tabs, etc. Detect malicious pages/tabs more quickly.

    That I could click through a Facebook notification e-mail in my Gmail account 8 or more hours after it was sent and still land on a Facebook page tab that redirects me elsewhere seems like a problem that could be solved with technology.

    Contrast that with wall post spam: often click-thrus from my e-mail inbox to such spam wall posts result in “message removed” messages.

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