Facebook continues on a march to destroy itself from within. The latest shot in the foot is a new change requiring fan Pages to be “authenticated” before having a custom landing page. To be authenticated a page must have 10,000 (yep 10,000) fans or work with an ads account representative. Ten thousand fans is a substantial number, so much for the small businesses trying to build a fan following.
If you don’t know what a Facebook Landing Tab is, here’s a great example. The “wine guy” Gary Vaynerchuk has a great customized page for his guests to land on.
The best part about this is the way Facebook notified developers. In response to a question on the Platform Developer Forum, Matt Trainer posted this:
We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info. To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. If you are already working with an account representative, please contact that representative to begin the authentication process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.
Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab. Unfortunately, this currently will not work with “Fan” ads.
Facebook Developer Network Team
What’s next? You don’t seem to care about privacy or small businesses. Maybe ban grandmothers from viewing the profiles of their grandchildren?