If you haven’t been “playing” Empire Avenue, you’ve been missing out. Empire Avenue is a game where you register yourself and all of your social networks. The game tracks your activity on these networks and your engagement with that audience. You are then listed on an index where people can buy and sell your shares, just like in the real stock market. You also collect “eaves” which are virtual currency. The game is fun and engaging, and also a great way to communicate and meet new people. I have discovered a ton of interesting people and more great content than I can ever hope to read.
Recently, EA has started something they call missions. Mission are purchased by someone and they list a task to perform to collect free eaves. The missions are generally things like this. Follow me on Twitter. Subscribe to my You Tube Channel. Like my page on Facebook. You get the idea, and it’s been pretty cool. Well, that’s all about to change. EA rolled “missions” out of beta this week and opened them up to the masses. In two days there are already serious problems.
- There are way too many missions. For two days all I have done is logged on and collected money. I am connecting with new people, but I am so wrapped up in the mission completion that I will have to go back later to truly examine everything.
- Today, I got a message telling me to “cool off” and wait. Why can’t I fulfill missions form people that I invest in? This is not an option. I am sorry if you are overwhelmed. So people are supposed to pick and choose? How long does it take to click a like button?
- Here’s the real killer. All of these missions and the spam they are spewing are going to kill everyone’s scoial networks. How long is someone going to follow a Twitter or a Facebook feed if all they see are random links and likes that have nothing to do with me. It’s spammy and people are going yo unfollow and unfriend.
- You created an enviornment of free handouts. Don’t be surprised when people take them.
What happens next for EA? They need to kill missions altogether. I understand the concept, but they had better realize quickly that this is eating your own young. I love EA and have really learned a lot from it. I hope it doesn’t go away.
If you would like to check me out, I am here.