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From the category archives:
Email Marketing
I have sent a LOT of email in my career. I have pushed the button and been responsible for the team that has pushed the button. I have consulted and advised clients on how often to push the button. Billions of email messages have flown off into internets land at my direction. There is actually [...]
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Deliverability, Deliverability, Deliverability. We all want to get better email deliverability. The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation. The basic requirement for deliverability is compliance and infrastructure. The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered. It’s [...]
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As email has grown over the years, the role of Email “Teams” has evolved quite a bit. When I first started sending email many years ago, I built very simple links only HTML with text versions of templates. I sent them 1,000 at a time through a UNIX command screen. The wisdom of the day [...]
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I often talk about how important engagement is to the success of your email marketing program. Today, we’re going to spend a little time talking about frequency. Email marketing strategists very often have to deal with some preconceived notions about email. Email is a relatively inexpensive proposition when compared with other advertising mediums. The allure [...]
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