From the category archives:

Email Marketing

I received an email from Amazon last week that impressed me quite a bit.  This is the type of email that you don’t often see, but should be utilized  much more.  I am subscribed to the Amazon Local series, but I never open them.  I am probably burned out from the other 75 daily deals [...]

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My wife subscribed to a scrapbooking supply newsletter from the site Two Peas in a Bucket.  All started well unitl twopeasinabucket.com started to make a classic email marketing mistake, overmailing.  Sending too much email is probably the quickest way to lose a customer forever.  I understand that you want to sell products to your customers, [...]

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Is Yahoo For Sale

by Kevin Senne on September 7, 2011 · 0 comments

For all the craziness and mismanagement at Yahoo, I still love them.  I can’t change to Gmail full-time, or have anywhere as my jumping off point except My Yahoo.  It’s a shame they can’t get it together, they had such an advantage. In addition to firing CEO Carol Bartz, Yahoo’s board has now put the [...]

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Tonight I go to the Yahoo home page and I see this graphic at the top of their home page.           Good enough, I understand Yahoo takes “Spam” protection very seriously.  That’s why legitimate company email has so much trouble getting delivered sometimes.  Funny enough, I log into my inbox and [...]

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The Canadian government has issued a call for comments on the proposed Canadian Anti-Spam Law.  The update is short without a ton of detail in it.  The deadline for comments is August 29th.  It looks like we’re getting closer to something.  We’ve been talking about it for what seems like about 10 years.  Get on [...]

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