From the category archives:

Email Marketing

I received some suspicious email from Fotopedia this week.  I wrote about it yesterday.  Here’s the short version of the events.  I am signed up for Fotopedia (a visual online encyclopedia with user generated content) with a unique email address.  I received an email last night from some folks at Fotopedia explaining the situation.  We’ve [...]

{ 1 comment }

This is why I love Woot and always have.  Woot was acquired by Amazon today in another (think Zappos) strong acquisition of a company that just gets what online business is all about.  You can never have too much customer service and creativity as part of your organization.  Read the letter from the CEO to [...]

{ 1 comment }

{ 1 comment }

I was the victim of a spam attack last week.  Seizethedeal.com decided to send me email that I never signed up for.  I contacted support and was given some pretty lame excuses.  This is a great example of how someone tries to build a business through email marketing by ignoring all best practices.  There’s a [...]

{ 4 comments }

I have sent a LOT of email in my career.  I have pushed the button and been responsible for the team that has pushed the button.  I have consulted and advised clients on how often to push the button.  Billions of email messages have flown off into internets land at my direction.  There is actually [...]

{ 1 comment }

Deliverability, Deliverability, Deliverability.  We all want to get better email deliverability.  The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation.  The basic requirement for deliverability is compliance and infrastructure.  The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered.  It’s [...]

{ 2 comments }