From the monthly archives:
Let me get this out of the way. Vomit, vomit, beeechhhhh, yuck, gross, disgusting, vomit again. This makes you proud to be an American. Let’s just all hope upon hope that this is a joke. I present to you Pearl Carter, a smokin 72-year old bundle of hormones. Some highlights from the story of March [...]
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Just when you thought it was safe to go back to the zoo with your sister. Beware the Panda!
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Deliverability, Deliverability, Deliverability. We all want to get better email deliverability. The same way you don’t build a house without a foundation, you don’t build good deliverability without a foundation. The basic requirement for deliverability is compliance and infrastructure. The CAN-SPAM Act clearly states the rules put in place for all commercial email delivered. It’s [...]
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Spirit Airlines announced this week that they would be the first major U.S. airline to charge passengers for carry-on luggage. The fees will range from $20-$45 depending on status and when in the process that the “luggage” reservation is paid. Travelers will be anxiously watching the results of this one. I suppose that if by [...]
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As email has grown over the years, the role of Email “Teams” has evolved quite a bit. When I first started sending email many years ago, I built very simple links only HTML with text versions of templates. I sent them 1,000 at a time through a UNIX command screen. The wisdom of the day [...]
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I often talk about how important engagement is to the success of your email marketing program. Today, we’re going to spend a little time talking about frequency. Email marketing strategists very often have to deal with some preconceived notions about email. Email is a relatively inexpensive proposition when compared with other advertising mediums. The allure [...]
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