From the monthly archives:
Today’s edition of Dr. Senne and the Email Marketing Couch will focus on the most damaging force in the Email Marketing world, the “Spam Complaint.” I think of all the things that I talk to senders about, spam complaints are the hardest to mentally process. It is tough for senders to understand the thought process [...]
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What is a good open rate? What kind of click thru rate should I get on an average email? What is the average unsubscribe rate for a mailing? What is the average open rate for the publishing industry? These are all great questions that I am asked, and I see being asked across the [...]
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I have been spammed by Palm. I have no way to make it stop. Palm not only sends out Spam email, but they choose to ignore CAN-SPAM. Yes, this is one of those columns. I hate writing these. You will never meet a bigger defender for email senders’ rights. That’s a rarity these days among [...]
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I just read confirmation of some disturbing news. NBC has decided to move Jay Leno back to his original time slot. This is wrong in so many ways. My wife and I have been talking about this for the last few weeks, and I want to share some of our conversations and thoughts. First, here’s [...]
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SpamAssasin has announced that there is a bug in the software that could be adding a score of up to 3.6 for any email dated 2010. As email senders, we are now going to be reliant on SpamAssasin operators to go in and make this update. Be aware that if you see some decreased numbers [...]
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