The Email Entrance Strategy 3

I am going to tell a story today with a little bit of a twist on it.  Near my home is an upscale outdoor shopping mall.  It has all the usual suspects as tenants.  Pottery Barn, Apple, J Crew, Starbucks, and the list goes on and on.  In this center as in just about any ...

Sit On The Email Marketing Couch 2

Today’s edition of Dr. Senne and the Email Marketing Couch will focus on the most damaging force in the Email Marketing world, the “Spam Complaint.”  I think of all the things that I talk to senders about, spam complaints are the hardest to mentally process.  It is tough for senders to understand the thought process ...

What About Email Marketing Benchmarks? 3

What is a good open rate?  What kind of click thru rate should I get on an average email?  What is the average unsubscribe rate for a mailing?  What is the average open rate for the publishing industry?   These are all great questions that I am asked, and I see being asked across the ...

How Does Jay Leno Suck – Let Us Count The Ways 9

I just read confirmation of some disturbing news.  NBC has decided to move Jay Leno back to his original time slot.  This is wrong in so many ways.  My wife and I have been talking about this for the last few weeks, and I want to share some of our conversations and thoughts.  First, here’s ...

SpamAssasin Troubles For Senders 2

SpamAssasin has announced that there is a bug in the software that could be adding a score of up to 3.6  for any email dated 2010.  As email senders, we are now going to be reliant on SpamAssasin operators to go in and make this update.  Be aware that if you see some decreased numbers ...