From the monthly archives:
Today’s edition of Dr. Senne and the Email Marketing Couch will focus on the most damaging force in the Email Marketing world, the “Spam Complaint.” I think of all the things that I talk to senders about, spam complaints are the hardest to mentally process. It is tough for senders to understand the thought process [...]
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What is a good open rate? What kind of click thru rate should I get on an average email? What is the average unsubscribe rate for a mailing? What is the average open rate for the publishing industry? These are all great questions that I am asked, and I see being asked across the [...]
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I have been spammed by Palm. I have no way to make it stop. Palm not only sends out Spam email, but they choose to ignore CAN-SPAM. Yes, this is one of those columns. I hate writing these. You will never meet a bigger defender for email senders’ rights. That’s a rarity these days among [...]
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I wanted to share a recent (and ongoing) very bad experience I have had with the online photo company, Artscow.com. I registered with Artscow a few months ago, after seeing some deals that were posted on one of my favorite deal tracking Web sites. The prices looked very competitive, and they were constantly running specials [...]
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I just read confirmation of some disturbing news. NBC has decided to move Jay Leno back to his original time slot. This is wrong in so many ways. My wife and I have been talking about this for the last few weeks, and I want to share some of our conversations and thoughts. First, here’s [...]
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