From the monthly archives:

January 2010

I am going to tell a story today with a little bit of a twist on it.  Near my home is an upscale outdoor shopping mall.  It has all the usual suspects as tenants.  Pottery Barn, Apple, J Crew, Starbucks, and the list goes on and on.  In this center as in just about any [...]

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Today’s edition of Dr. Senne and the Email Marketing Couch will focus on the most damaging force in the Email Marketing world, the “Spam Complaint.”  I think of all the things that I talk to senders about, spam complaints are the hardest to mentally process.  It is tough for senders to understand the thought process [...]

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What is a good open rate?  What kind of click thru rate should I get on an average email?  What is the average unsubscribe rate for a mailing?  What is the average open rate for the publishing industry?   These are all great questions that I am asked, and I see being asked across the [...]

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I wanted to share a recent (and ongoing) very bad experience I have had with the online photo company, Artscow.com.  I registered with Artscow a few months ago, after seeing some deals that were posted on one of my favorite deal tracking Web sites.  The prices looked very competitive, and they were constantly running specials [...]

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I just read confirmation of some disturbing news.  NBC has decided to move Jay Leno back to his original time slot.  This is wrong in so many ways.  My wife and I have been talking about this for the last few weeks, and I want to share some of our conversations and thoughts.  First, here’s [...]

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